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Яндекс.Метрика

MULTICULTURALISM OF MODERN BRITISH SOCIETY: VISUALIZATION IN THE GUARDIAN

Altuhova Svetlana Alekseevna

Information About Author:

Media image of British multiculturalism, created and broadcast through the media, has been characterized by the methods of visual sociology in this paper. The analysis identified the following its structural elements: the confrontation between supporters and opponents held in the UK policy of multiculturalism, as well as between indigenous Britons and immigrants; appeal to national symbols in order to demonstrate their identity to any of the conflict parties, either for the purpose of reconciliation and national British identity; the relationship of the British policy of multiculturalism with the history of the UK, as well as with the modern experience of the European and Anglo-Saxon countries in coping with the cultural heterogeneity of their societies; change in the anthropological characteristics of the collective image of the British; introduction of cultural and stylistic and ethnic diversity in the domestic literature, music and the urban landscape of modern Britain, while maintaining clear boundaries between ethnic and cultural groups.

Keywords: British multiculturalism, The Guardian, media image, visualization, interpretation

References:

Avanesov 2013 – Avanesov S. S. Visual anthropology as a research discipline. Tomsk journal of linguistics and anthropology. 2013. 1 (1). Pp. 68–74. In Russian.

Bogdan 2007 – Bogdan E. N. Media image of Russia as a concept of the journalism theory. Moscow State University Bulletin. Series 10: Journalism. 2007. 4. Pp. 122–127. In Russian.

Meshcherkina 2001 – Meshcherkina E. Yu. Feminist approach to the interpretation of quantitative data: methods of text analysis, interaction and image. Introduction to Gender Studies. P. 1. Saint-Petersburg, Kharkov, 2001. Pp. 197–237. In Russian.

Narochnitskaya 2013 – Narochnitskaya E. A. Multiculturalism as a philosophical and political conception. URL: http://www.perspektivy.info/srez/val/multikulturalizm_kak_filosofsko- politicheskaja_koncepcija_2013-12-12.htm. In Russian.

Sarna 2009 – Sarna A. The image and the medium. The basic principles of the analysis of visual media texts. Theory and research methods of social communication. Vol. 2. Minsk, 2009. Pp. 119–132. In Russian.

Savchuk 2010 – Savchuk V. V. The iconic turn. Russian Journal of Philosophical Sciences. 2010. 5. Pp. 134–139.

altuhova_s._a._66_77_1_3_2015.pdf ( 217.04 kB ) altuhova_s._a._66_77_1_3_2015.zip ( 209.99 kB )

Issue: 1, 2015

Series of issue: Issue 3

Rubric: RESEARCH REPORTS

Pages: 66 — 77

Downloads: 1287

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© 2023 ΠΡΑΞΗMΑ. Journal of Visual Semiotics

Development and support: Network Project Laboratory TSPU