FASHION IN THE FOCUS OF FRENCH SEMIOTICS OF THE PASSIONS

Petrenko V. V.

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This paper presents a prospects of new methodology for social and philosophical research of fashion on the example of the french semiotics of the passions of A.J. Greimas and J. Fontanille. The reception of their ideas shows the ways of future possibilities of investigations in the sphere of fashion and the fashionable consciousness. The thematization of the concept of the passion will make it possible the presentation of subject of fashion as the configuration of different emotional experience, which influences on choice of subject. The position of A.J. Greimas and J. Fontanille is analysed as the methodological base for description the structure of mind and discurse.

Keywords: fashion, semiotics of the passions, A. J. Greimas, J. Fontanille, thymus, subject of fashion

References:

Barthes 2003 – Barthes R. The fashion system. Translation into Russian by S. N. Zenkin. Moscow, 2003.

Greimas, Fontanille 2010 – Greimas A. J., Fontanille J. The Semiotics of Passions: From States of Affairs to States of Feelings. Translation into Russian by I. G. Merkulova. Moscow, 2010.

Kristeva 1981 – Kristeva J. Le langage, cet inconnu. Une initiation à la linguistique. Paris: Editions du Seuil, 1981.

Renaut 2002 – Renaut A. The Era of the Individual: A Contribution to a History of Subjectivity. Translation into Russian by S. B. Ryndin. Saint-Petersburg, 2002.

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Issue: 1, 2015

Series of issue: Issue 3

Rubric: RESEARCH REPORTS

Pages: 78 — 83

Downloads: 1134