Praxema Our partners
THE VISUAL, SOCIAL, AND IMAGINATIVE: VISUAL PERCEPTION AS A FACTOR OF CONTEMPORARY CULTURE
The main theme of the article is the notion of paradigmatic character of visual image for the topical and methodological self-consciousness of the visual culture studies. Among main questions under consideration are the following: what is a structural unity between material and meaningful aspects of visual representations? How is this unity connected to the ways the socially relevant visual representations circulate in contemporary culture? One of the key conclusions of the article: the notion of the specific iconic materiality – the structural interconnection of modes of seeing, understanding and presence, put into effect in some perceptive acts – is able to function as an explanatory model for a set of important processes in contemporary visual culture such as the current priority of visual forms of communication, historical durability of cultural imagery (despite instability and diversity of their visual embodiment), enhancement of the role of visual literacy and, as a consequence, necessity of the revision of current educational standard.
Keywords: image, visual culture, iconic materiality, iconic rite
References:
Alpers 1983 – Alpers S. The Art of Describing: Dutch Art in the Seventeenth Century. The University of Chicago Press, 1983.
Baxandall 1972 – Baxandall M. Painting and Experience in Fifteenth Century Italy. Oxford University Press, 1972.
Berger 1972 – Berger J. Ways of Seeing. The British Broadcasting Corporation and Penguin Books, 1972.
Boehm 2001 – Boehm G. Reprasentation – Prasentation – Prasenz. Boehm G. (Hg.) Homo Pictor. Saur, 2001.
Bolter, Grusin 2000 – Bolter J. D., Grusin R. Remediation: Understanding New Media. MIT Press, 2000.
Freedberg 1989 – Freedberg D. The Power of Images. Studies in the History and Theory of Response. The University of Chicago Press, 1989.
Gibson 1979 – Gibson James J. The Ecological Approach To Visual Perception. Psychology Press, 1979.
Giesen 2012 – Giesen B. Iconic Difference and Seduction. Iconic Power: Materiality and Meaning in Social Life. Ed. by J. Alexander, D. Bartmanski. Palgrave Macmillan, 2012. P. 203–218.
Gumbrecht 2006 – Gumbrecht H. U. Production of Presence. What meaning cannot convey. Transl. into Russian. Moscow, 2006.
Haug 1971 – Haug W. F. Kritik der Warenasthetik. Suhrkamp, 1971.
Kress, Leeuwen 2002 – Kress G., Leeuwen Th., van. Colour As a Semiotic Mode: Notes For a Grammar of Colour. Visual Communication. 2002. 1 (3). P. 343–368.
Latour 2001 –Latour B. What is Iconoclash? or Is there a world beyond the image wars? In Iconoclash, Beyond the Image-Wars in Science, Religion and Art. Ed. by Peter Weibel and Bruno Latour. ZKM and MIT Press, 2001.
Manghani 2013 – Manghani S. Image Studies: Theory and Practice. Sage, 2013.
Marks 2002 – Marks L. Touch: Sensuous Theory and Multisensory Media. Minnesota University Press, 2002.
Mitchell 2005 – Mitchell W. J. T. What Do Pictures Want? The Lives and Loves of Images. The University of Chicago Press, 2005.
Mitchell 2009 – Mitchell W. J. T. Four Fundamental Concepts of Image Science. Visual Literacy. Ed. by J. Elkins. New York/London: Sage, 2009.
Mondzain 2005 – Mondzain M.-J. Image, Icon, Economy: The Byzantine Origins of the Contemporary Imaginary. Stanford University Press, 2005.
Mondzain 2010 – Mondzain J.-M. What Does Seeing an Image Mean? Journal of Visual Culture. 2010. Vol. 9. P. 307–315.
Noe 2012 – Noe A. Varieties of Presence. Harvard University Press, 2012.
Pink 2011 – Pink S. A Multisensory Approach to Visual Methods. The SAGE Handbook of Visual Research Methods. Ed. by Eric Margolis & Luc Pauwels. Sage, 2011.
Rose 2012 – Visuality / Materiality: Images, Objects and Practices. Ed. by G. Rose, D. P. Tolia-Kelly. Farnham: Ashgate, 2012.
Seel 2000 –Seel M. Asthetik des Erscheinens. Suhrkamp, 2000.
Sonnevend 2012 – Sonnevend J. Iconic Rituals: Towards a Social Theory of Encountering Images. Iconic Power: Materiality and Meaning in Social Life. Ed. by J. Alexander, D. Bartmanski. Palgrave Macmillan, 2012. P. 219–232.
Wiesing 2004 – Wiesing L. Performativitat des Bildes. Kramer S. (Hg.) Performativitat und Materialitat. Wilhelm Fink Verlag, 2004.
( 356.56 kB ) 
( 346.26 kB )
Issue: 1, 2016
Series of issue: Issue 1
Rubric: ARTICLES
Pages: 9 — 25
Downloads: 461