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SCREEN METAANTHROPOLOGY AS A NEW METHODOLOGICAL APPROACH TO AWARENESS OF CINEMA AND TELEVISION // ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2014. Issue 2 (2). P. 101-109

For investigation the nature of cinema and television grounded methodological strategy of screen metaanthropology as the way of understanding a screen culture, within its phenomenas considered in ordinary, ultimate and transcendent human being. Screen metaanthropology develops principles of metaanthropology by N. Hamitov, cinemaanthropology of G. Chmil and includes in itself approaches to the screen culture of M. McLuhan and J. Baudrillard and some of the key concepts of V. Frankl and E. Fromm.

Keywords: cinema, television, screen culture, cinemaanthropology, metaanthropology, screen metaanthropology