VISUAL CONCEPTUALIZATION OF THE EXISTENTIAL PROBLEMS OF DAILY OCCURRENCE IN DESIGN GRAPHICS
Paper is devoted to identification of process of the existential problems conceptualization in the main types and genres of modern design graphics – from objects of outdoor advertising and environmental design to the Internet memes which were widely adopted in connection with the development of IT. Conceptualization of the existential problems, demanding their visual fixing, promotes their judgment and at the same time designs the mechanism of management of existential conditions, than obvious psychotherapeutic effect of creativity of this sort is caused. Creation and distribution of Internet memes – universal communication which allows to find for mass forms of design graphics the status of a modern folklore genre.
Keywords: visual culture, visual communication, visual anthropology, conceptualization, graphic design, Internet memes
References:
Blanchot 1998 – Blanchot M. The Unavowable Community. Translation into Russian by Yu. Stefanov. Moscow, 1998.
Kruger 1997 – Kruger B. Artists past & present. Translation into Russian. URL: http://www.warhol.org/education/resourceslessons/ru/pdf/kruger_handout_ru.pdf.
Kruger 2009 – Balakhovskaya F. Interview with Barbara Kruger. URL: http://www.timeout.ru/msk/feature/2621. In Russian.
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Issue: 1, 2015
Series of issue: Issue 3
Rubric: RESEARCH REPORTS
Pages: 91 — 98
Downloads: 1391