VISUAL SEMIOTICS OF CITIES: PERSPECTIVE OF URBAN TEXTS STUDIES

Avanesov Sergey Sergeyevich

Information About Author:

I analyze here the interpretation of a city as a complex transphysical phenomenon which has communicative and semiotic nature. This formulation of the problem will allow to approach the study of a city as a difficult organized space. Its visual marking expresses not only the functionality of individual objects and areas how much human notions of existential comfort, historical and mythical narratives and axiological prescriptions. Epistemic ‘optics’ of visual semiotics will provide an opportunity to review and understand a city not as a physical place, which is structured by material objects, but as a human communicative environment, as difficult organized, semiotically marked space. This space reflects a features of human being and initiates (translates in time) the cultural and communicative human activity.

Keywords: visual semiotics, visual communication, visual text, urban space, anthropology of city, contemporary urban studies

References:

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Issue: 4, 2016

Series of issue: Issue 4

Rubric: ARTICLES

Pages: 9 — 22

Downloads: 1876